Stories as a writing tool

The stories have become an integral part of every person; they have been present in our lives forever. However, this technique has lost none of its relevance in the sales nor in the marketingregardless of whether the scenario is online or not. In fact, it is such a powerful tool that, despite being used even unconsciously, it is still a very important tool. trend for its high influence on texts, especially at the moment of connect with the reader.

Include stories in the texts goes beyond simply breaking down a series of events. It is an art that requires creativity, practice and empathy. It is to relate and develop facts using characters, a plot and an objective. Everything condensed and transmitted through a message that becomes memorable because it connects emotionally with those who read.

In general, stories must meet certain characteristics in order to achieve their objective:

• They should arouse interestto provoke curiosity and keep the reader's attention.
• They should enrich the reader's knowledge, to bring them some value.
• The emotions they express should be those with which any person would be identifies.
• They must follow a logical order to convey the message in a clear and memorable way.
• Most importantly, they must be memorable in time. We live in the age of infoxication (information intoxication) and the only way to make ourselves memorable is to empathize with some emotion of people, no matter what it is.

Differentiation is a challenge we can achieve by telling stories that impact, connect and convert.

In addition to clarifying concepts and simplifying their understanding, the stories evoke emotions The readers empathize with the feeling expressed in the text; it is a kind of transfer to a parallel world (the world of the story) that allows them to live in an unreal way what is being told. Also, by concretizing ideas that may seem abstract, stories help us to connect the audience with the message more efficiently, no matter how different you and your audience are; it is as if a universal language were being used.

The list of reasons why we should tell stories can be endless, but the most important is undoubtedly the following differentiate in a world bombarded -and saturated- with information, with opinions so similar that they border on the identical, to be memorable.

How can I integrate stories into my brand's Social Media strategy?

Stories have the ability to humanize the brands, to show them as real, transparent, adaptable to the changes that arise and, above all, to ensure that consumers identify themselves with emotionally with it, to the point of sharing values, feeling it useful and real.

Therefore, brands must tell stories that truly provide value to the community according to their interests; content that eduque, entertain, inspire, reportbut to show them beyond the merely corporate -and also necessary-. It is a matter of involving the reader in the same feeling that is expressed, that he or she feels motivated to the point of taking action to convert: to meet the objective set by the brand.

When incorporating your stories into your brand's Social Media content, consider the following:

• Tells what happens in the day by day of your brand. The backstage of the daily work is one of the most important contents of the engagement The reality, the personality and the modus operandi unique to the brand.
• Show your talents. The community needs to see faces that respond to all the actions of the brand. Who is in charge of that project that you promote so much? Who makes real everything that is dreamed with the brand? Who is the key person in that process that involves all the departments? Answering these questions can give you some clarity.
• Even if you create stories only and originalskeep to the scheme traditional of any story: introduction, development and conclusion. It is vital for your readers to identify logical clarity in the text so that they can understand and connect with the message.

Content can be the key to generating leadsconvert them into customers and build customer loyalty. You can learn more about content in our blog Content does matter.

Now that you know the importance of content and incorporating stories in it for your brand, we want to be part of your growth! Fill here one of our briefs and together we transcend to the next level.