Content matters

Today, we are seeing how brands are becoming increasingly important in the digital social environment. They have become an opportunity, not only to promote their products and services, but also to products and services, but to get closer to their target audience and be part of your daily life, of your conversation. It may seem unimportant, but it is vitally important. While it is true that the majority of the brands are present in social networks, but it is no less true that only a few of them attract attention.

As a brand: How interesting is your content being to your community?

Normally, it is understood that  create the content is a headache for brands, but it really isn't when you know the target audiencewhat they consume and what they discard. A content that does not take into account its audience, is a unusable content.

What matters is quality, not quantity. Publish for the sake of publishingToo much content, without any relevance, generates a rejection, consciously or not, by the audience, because instead of being impactful, it turns out to be stressful. Brands are becoming more efficient when its content is relevanteven if it is not published every day. In that and every way, quantity is not more important than quantity, but quality and consistency.

If you want to be an impactful brand you must determine your objectives. Without them, there is no interesting content, much less, strategies to achieve them. Creating content implies adapting to the advancement of the times, to the transformation of the tastes and needs changing consumers. It is no longer a question of simply selling, but first and foremost of connect and then attract and subsequently sell. Adapting is vital.

Taking into account that each community is different, the following should be considered establish communication objectives that are in line with the brand's objectives, and that respond to the wishesthe needs and the lifestyle of the audience. This is the only way to find a unique mode of expression and content. relevant in the face of so much information.

Content is not about automation, it's about value, of valuable and relevant content to capture the user's attention. Interesting, innovative and different content only needs one thing: common sense, even if it is the least common of all. It is not a matter of creating a post talking about a specific product, but to turn that product into the most interesting, innovative and different content. solving a problem current, the satisfaction of a need and the indulgence of a desire.

Why is the content often not impactful?

In the insatiable quest to have a good contentMany brands are bordering on the fine line between analyzing the competition and plagiarizing it. This is the reason for the increase of brands that become homogeneous, irrelevant and without differentiated value in the user's perception. The moment a brand does not respect the line, the images are often similar, the texts are no longer interesting and what is published is not connects with the audience.

If it doesn't work, simply change. We show you 3 habits that will help you create interesting and relevant content for your community.

1. Don't put limits to creativity. Do not close your mind to what you have always seen, be innovative and get out of your frame of reference. If you can imagine it, research and deepen your knowledge.
2. Content is not a matter of chance. When it comes to publishing, have a goal in mind, because knowing what you want makes it easier to know the content you want to promote.
3. Focus on connecting with your audience through stories. creating a close relationship with your community and making it part of the content, of the brand.

If you want relevant, creative and distinctive content, meet here the benefits of working with an agency. We accompany you in the process of growing your brand to the next level through digital content. Fill out one of our briefs and let us be part of your growth.