Kajabi vs Thinkific: Which is the BEST online course platform in 2025?
If you are looking for the best platform for creating and selling online courses in 2025you have probably encountered Kajabi and Thinkific. These are two of the most popular platforms, but choosing the wrong one could cost you time, money and many lost sales.
So which platform is best for you?
- Kajabi is promoted as a solution all in one which includes marketing, automation and web design tools.
- Thinkific focuses on the course creation with advanced tools for teaching, but lacks automation and integrated sales funnels.
In this article, we will analyze each platform in depth so you can make the best decision for your digital business.
General Comparison: Kajabi vs Thinkific
Contents [hide]
| Feature | Kajabi | Thinkific |
|---|---|---|
| Ease of use | All-in-one, intuitive | Specializing in courses, you need external tools |
| Email Marketing | Integrated | Requires external tools |
| Sales funnels | Integrated | Requires tools such as ClickFunnels or Leadpages |
| Automation | Including | Not integrated |
| Course Creation | High personalization and gamification | Better evaluation system and SCORM |
| Community | Integrated with advanced interactions | Basic community |
| Web Design | Advanced web builder with SEO | Limited pages |
| Prices | From $89/month | From $49/month |
Ease of Use: Which is more intuitive?
Ease of use is key for those looking to launch a digital business without complications.
| Platform | Ease of Use |
| Kajabi | Intuitive interface, all in one place |
| Thinkific | Easy for courses, but requires additional integrations |
If you want a seamless experience without relying on external tools, Kajabi is the best option.
3. Course Creation and Design
| Feature | Kajabi | Thinkific |
| Course design | Customizable templates with branding | Limited design options |
| Evaluations | Basics | Advanced, SCORM, surveys and quizzes |
| Gamification | Visual progress and tracking | Without gamification |
| Live classes | Integrated live coaching (without Zoom) | Requires Zoom |
| Mobile Access | Mobile app for students | No app |
If you are looking for advanced assessments and SCORM, choose Thinkific. If you prefer customization and a more engaging experience, Kajabi is the best option.
4. Marketing and Automation
| Feature | Kajabi | Thinkific |
| Email Marketing | Including | Not available |
| Sales funnels | Integrated | Requires external software |
| Affiliate Manager | Yes | No |
| Recovery of Abandoned Carts | Yes | No |
| Upsells and Order Bumps | Yes | No |
If you want to sell without extra software, Kajabi is the best option.
5. Prices and Hidden Costs
At first glance, Thinkific seems cheaper, but once you add email marketing, funnels and automation, costs can add up quickly.
| Plan | Kajabi | Thinkific |
| Basic | $89/month (1 product + 1 community) | $49/month (unlimited courses) |
| Intermediate | $149/month (3 products) | $99/month (memberships & live classes) |
| Advanced | $199/month (15 products) | $199/month (without branding) |
| Premium | $399/month (100 products) | Not available |
Although Thinkific is more economical, Kajabi offers more tools and could save you money in the long run.
6. Which one should you choose?
Choose Kajabi yes:
- ✅ You want an all-in-one solution without external tools.
- ✅ You need integrated email marketing, funnels and automation.
- ✅ You are looking for a premium experience for your students.
Choose Thinkific yes:
- ✅ You need advanced assessment and SCORM tools.
- ✅ You don't mind using external software for automation and sales.
- ✅ You have a tight budget and just want to sell courses.
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