BRIEF Social Media Management Request Por favor, completa este formulario para conocer más sobre tu proyecto y enviarte un presupuesto ajustado a tus necesidades. Esto nos permitirá examinar los recursos y requisitos necesarios para ponerlo en práctica. Si alguna de las preguntas no es relevante a tu caso, o no sabes la respuesta, puedes dejarla sin responder y hablaremos de ello más adelante. Gracias por tu interés en trabajar con nosotros.Please enable JavaScript in your browser to complete this form.1Brand2Brief3Plan4BudgetInformation about the Project ManagerName *NameLast NameEmail *WhatsApp *Name of the Company, Brand or Business Group *Tax IDAddressAddress Line 1CityState / Province / RegionNextAbout the Company, Brand or ProjectBrief overview of the situation to be resolved, be it the market, the product/service, the company/brand.Tell us about the company ...• Years of operation. How long have you been operating?• When was the business founded? How long have you been offering services? • Size (number of employees) • If you have already defined it, write your Mission, Vision, and Corporate Values here. • What industry does the brand compete in? • Do you have a corporate social responsibility program? Do you support any cause? • Brands it represents¿Vendes productos o servicios? Descríbelos. • ¿Cómo lo distribuyes?• Does the company control its sales, does it have points of sale, or does someone else distribute it? How do they arrive, are they captured directly, are they referred, or is it mandatory to use the brand? Physical, online store, distributors …• If you are just starting out, what products or services will you sell? Please describe briefly your products, services, or categories. • What is the pricing policy for your products / services? Share your price list.WHY? What goals do you want to achieve? What do you want to accomplish? Where are you headed?• What are your business goals? What does your company need to sell more? Please list 3-5 • What's your marketing goal? List what you need to promote yourself and sell. • What is the goal of the brand on social media? What do you want or aspire to in the short and medium term? How far are you planning to expand your business? • How do you want to be perceived as a brand? What place do you want to occupy in consumers' minds? • What do you think the main challenge is at this stage? • What is your main goal?¿Quiénes son tus principales competidores? ¿Qué te diferencia de ellos?• Who are they, how many are they, where are they … Are they companies, products, people, or brands? • What are they doing better than you (brand)? What can you learn from them? • What is their current digital situation? • What social networks or digital channels are they using, and how many followers do they have on each one? What's the interaction like?Why would people buy from you or follow you? What is your differential value proposition? Which are your competitive advantages?• What makes your brand / product / service different? What makes you unique. What do you think makes this brand, company, person, or product different from the rest of the competition? Why? • Think of the branding that you have in front of the competitors, think about the level of preference among your customers (thinking about the volume of sales compared to your competition, not measuring by followers), think about the interaction or engagement that you generate in social networks; and how is the perception of the clients (what do they think of you?) • How could you describe the positive and negative perception that they have of your brand?About the Market and ContextGeographic Coverage (cities, states or countries)Where do you currently trade?What is the profile of your potential clients? Who is your desired target audience?• Describe your target audience: gender, age, geography, and other demographic characteristics. If there are new niches you want to reach, let us know. • What percentage of your audience are men? What percentage of your audience are women? 0% • 25% • 50% • 75% • 100% • Level of education of your clients. (Bachelor or lower, University, Master's degree, PhD) • Average monthly income of your clients. • How do you establish relationships and communication with the client?Are sales increasing or decreasing?We need you to be very transparent with us in order to help you.Website URL and About the WebsiteExample: https://solusync.com If applicable, please answer: What's the current status of your website? Who developed it? Who is handling it? What is the current web-centric budget?What are the URLs of your social media accounts? How do you currently use digital channels?Copy and paste the web link to each of your social networks. Example: https://www.facebook.com/solusync https://www.instagram.com/solusync How are you using these channels? Quantity of posts, stories, lives, etc. What actions have you taken?What kind of advertising have you used? What have you done that has or hasn't worked?• Example: Social Media • Google Ads • Facebook / Instagram Ads • Newspapers / Magazines • Radio / TV • Telemarketing • What positive or negative results did you obtain? • What kinds of promotions worked best in the past? What were the results? • What kinds of promotions have worked worst in the past? What were the results? • Mention taglines that you have used in previous campaigns.For reference, please tell us examples of other brands on social media that are attractive to you and explain what you like about them.Problems you want to solve If you are here, it's because you're looking for a solution. Tell us: what's the problem? What caused it? When was it detected? How have you tried to solve it? We want to know in depth what you need to help boost your business and successfully build or transform your brand.NextSocial Media Management - Build your PlanWhich social networks do you want to post on?InstagramFacebookLinkedinTwitterGoogle My BusinessTikTokPinterestEach platform is relevant in the monthly budget. Indicate the channels used by your audience in which you want to have a presence. You can select more than one. Remember that you do not have to be on all platforms, you must be on the ones that your ideal audience is on.Do you have an Instagram account?YesNo, please create my Instagram accountDo you have a Facebook business page?YesNo, please create my Facebook fan pageCONTENT MARKETING: How many posts per week do you want on the Feed?5 contents per week4 contents per week3 contents per week2 contents per week1 content per week1 post per monthThe contents can be divided into posts and stories. Includes Monthly Planning with Content Creation and Writing according to this number of publications per week. Each plan has a maximum of 2 content reviews by the client. After these 2 revisions, the changes will be charged additionally. Artwork designed for social media is not intended for print. They are paid extra if they are for printing.CONTENT MARKETING: How many posts do you want per week on your STORY?5 stories per week4 stories per week3 stories per week2 stories per week1 story per week1 story per monthThe contents can be divided into posts and stories. Includes Monthly Planning with Content Creation and Writing according to this number of publications per week. Each plan has a maximum of 2 content reviews by the client. After these 2 revisions, the changes will be charged additionally. Artwork designed for social media is not intended for print. They are paid extra if they are for printing.COMMUNITY MANAGEMENT: What recurrence of online customer service does the brand need?They write a lot to us! Please check twice per day.They can check once per dayRegular, check every 2 daysThey hardly write to us, but I prefer the agency to be attentive at least once per weekDo not review, we internally take care of responding to all usersIt refers to the interaction with users of responses to messages and comments. We coordinate the responses with your brand through a WhatsApp group. Monitoring and moderation of comments Mon-Fri 8 am - 6 pm AST.PHOTOS: How often do you want us to do a photoshoot for your brand?1 monthly photoshoot1 photoshoot every 2 months1 photoshoot every 3 months1 photoshoot every 4 months1 photoshoot every 6 monthsI don't need a photo shoot. I will submit all content including photos and videos to Solusync.The planning of the photoshoot, including props, models, among others, are the responsibility of the client.Monthly session duration: 1 hour These rates do not include travel expenses. Travel expenses vary based on city or sector. Additional hour rate for photo / video: USD 35.00VIDEOS: How often do you want us to film a video for your brand?1 video per month1 video every 2 months1 video every 3 months1 video every 4 months1 video every 6 monthsI don't need videos. I will submit all content including photos and videos to Solusync.Customer is responsible for the script, models, props, among other requirements. Maximum recording 2 hours. 1 review. It can be recorded or animated. * These videos may be used for Reels, IGTV, Feed or Story*. It does not include travel expenses. Travel expenses vary based on city or sector. Additional hour rate for photo / video: USD 35.00Do you want a report of monthly statistics in excel?Yes. An advanced report with the KPIs that I specifyYes. A basic report of followers, impressions, reach.I don't need it, I have access to the account and I'll checkAdvertising or Promotions Management (Sponsored). How many times will you promote advertising content in your account?We will sponsor posts every week2 sponsored posts per month1 sponsored post per monthWe know that paid advertising helps us to achieve greater reach, but we won't be investing right nowSocial Media Management doesn't include ad campaign strategies. If you want to sponsor a post in the account, the advertising will paid with the customer's ad account. If you do not choose to pay with your card, a 20% commission will be charged. Facebook doesn't generate NCFs. You will get a receipt for your payment.How much will you invest on each post?This amount is paid directly to Facebook Ads with your credit card.Digital Advertising PlatformAdvertising or promotions paid to Facebook / Instagram are paid directly from the customer's advertiser account with their credit card. Facebook does not generate tax receipt in the Dominican Republic. Do you have the Business Manager connected to your Fan Page, Instagram account and ads manager? All your business assets should be in one place.Yes, I would give Solusync the accessYes, but I do not know how to give you access or not sure, please configure itI don't have it, please create and configure everythingAll your business assets should be in one place.Do you have an active ad account with a credit card set up on Facebook?Yes, I would give Solusync the accessNo, please create oneWhat is the ID of your ad account?We will request access as an agency to manage your adsDo you have the Facebook pixel active on your website?Yes, it's already activeI do not have a web pageNo, but I have a web page, can you configure it?Available resourcesTell us a bit about your current resources. (Follow the list below)• What team do you have? (number of people, available hours and qualifications) • What paid tools are you using in your business? • What software, apps or other tools you use to boost your business • What is your current marketing structure? Tell us if you have a website, e-commerce, social media, blog, etc. • Do you have a customer database or CRM? Do you know the emails, birthdays or other information of your clients? • Do you have an approximate or fixed marketing budget? Which is it?Some aspects that you would like to study in depth. Any other consideration or observation: Your opinion is important.Would you like to include Email Marketing in your monthly plan?YesNoEmail MarketingDo you have an account set up in an Email Marketing service provider such as Mailchimp?YesNo, please configure itDo you have your own customer database?YesNo, I need us to come up with a strategyEmail Marketing is not sending emails to people who do not know you or have not authorized you to send email, that is SPAMHow many emails do you want to send during the month to your customers?0 - We'll take care of it12345The frequency and consistency creates a habit for readers, however SPAMMING shouldn't be done.Email Marketing Provider Payment (Kajabi, ActiveCampaign, Mailchimp, Benchmark Email or other)I confirm that I am aware that I will have to pay the software or provider costs for the service with my credit card.NextEstimated Total Budget in American Dollars (USD $)This is an estimate based on the needs of your brand and that you have selected in this brief, it does not mean that it is the final price. We will evaluate according to the brief what the brand really needs. Total Budget Estimated in USD $$ 0.00+ 18% ITBIS Specify your type of voucherTax Credit (01)Consumption (02)Informal Provider (11)Special Regime (14)Governmental (15)Applies to Dominican RepublicProject urgencyNeed immediate availabilityIt would have to start in less than a month.It is not particularly urgent, but I also do not want it to be delayed too long.It's not urgent, I can wait for up to 60 days.It is a longer-term project.We are so passionate about what we do day by day that we give ourselves completely as if your brand were ours. Are you willing and able to invest in growing your business if we can work with you right away?Let's start! I have the financial resources to invest.Let me get organized, but I have access to financial resources to invest.I don't have access to the financial resources to invest.Send
