BRIEF Brand Development Request The Brand is the sum of everything the company does and projects inwards and outwards, it is the way they know us. Today we want to know more about your Brand and how what we do with it will impact the business, to grow in an orderly manner and be competitive. Start your brand project by filling out the creative brief below:Please enable JavaScript in your browser to complete this form.Please enable JavaScript in your browser to complete this form.1Brand2BudgetInformation about the Project ManagerName *NameLast NameEmail *WhatsAppName of the Company, Brand or Business Group *Tax IDAddressAddress Line 1CityState / Province / RegionAbout the Company, Brand or ProjectBrief overview of the situation to be resolved, be it the market, the product/service, the company/brand.Name of the brand or project to be developed *• (if different from the company name). • Why did you give the brand that name? Tell us about the company ... • Years of operation. How long have you been operating?• When was the business founded? How long have you been offering services? • Size (number of employees) • If you have already defined it, write your Mission, Vision, and Corporate Values here. • What industry does the brand compete in? • Do you have a corporate social responsibility program? Do you support any cause? • Brands it represents • Are sales increasing or decreasing? We need you to be very transparent with us in order to help you. Are you selling products or services? Please describe them. How is it distributed?• Does the company control its sales, does it have points of sale, or does someone else distribute it? How do they arrive, are they captured directly, are they referred, or is it mandatory to use the brand? Physical, online store, distributors …- If you are just starting out, what products or services are you going to sell? Please briefly describe your products, services or categories. - What is the pricing policy of your products/services? Share your price list If you need a web page design service: How many units do you plan to sell? Tell us in detail. The design of the web can vary greatly depending on the product sector, it does not require the same level of design as a fashion company as a building materials company.WHY? What goals do you want to achieve? What do you want to accomplish? Where are you headed?How far do you plan to expand your business? • How do you want to be perceived as a brand? What place do you want to occupy in consumers' minds? • What do you think the main challenge is at this stage?Briefly, if you had to explain to a friend what the brand is, what would you say?💡Imagine that you are in a shopping center sitting on a bench or you go by public transport, they see you in uniform and they ask you "what does that company do? How would you explain it to them?"Who are your main competitors?• Who are they, how many are they, where are they … Are they companies, products, people, or brands? • What are they doing better than you (brand)? What can you learn from them? - What is your current digital situation? - What social networks or digital channels are they using and how many followers do they have on each? How is the interaction?Why would people buy from you or follow you? What is your differential value proposition? Which are your competitive advantages?• What makes your brand / product / service different? What makes you unique. What do you think makes this brand, company, person, or product different from the rest of the competition? Why? • Think of the branding that you have in front of the competitors, think about the level of preference among your customers (thinking about the volume of sales compared to your competition, not measuring by followers), think about the interaction or engagement you generate on social networks; and how customers perceive you (what do they think about you?) • How could you describe the positive and negative perception that they have of your brand?What is the profile of your potential clients? What is your desired target? • Describe your target audience: gender, age, geography, and other demographic characteristics. If there are new niches you want to reach, let us know. • What percentage of your audience are men? What percentage of your audience are women? 0% • 25% • 50% • 75% • 100% • Level of education of your clients. (Bachelor or lower, University, Master's degree, PhD) • Average monthly income of your clients. • How do you establish relationships and communication with the client? • What is the problem of your target audience that needs a solution? What are the pain points of your target audience? ProjectionThe Brand is the sum of everything the company does and projects inwards and outwards, it is the way they know us. Today we want to know more about your Brand and how what we do with it will impact the business, to grow in an orderly manner and be competitive.Define the brand in one word TODAY:Then tell us what do you think your brand should be tomorrow? How would you like to be described?Could you tell us "who are you" as a brand in one sentence?Brand AttributesWhat are the differential values or attributes that the brand wants to convey? If you had to choose a single value with which you wanted your brand to relate, what would it be?These are the characteristics that the brand has that no other has. What are the attributes of the brand that you want to communicate specifically through design?★We want to know the associations and meanings that the Brand projects on you, thanks to the parallel relationship of the perceptions projected on other figures.If your mark were a ___________, what would it be?Answer these 3:If your brand were a car, what would it be? If your brand were a color, what would it be? If your brand were an animal, what would it be? Imagine your brand as a person, how would you define it?Personality Idea: Balanced - Busy - Joyful - Collaborative - Whole - Confident - Easy to get along with - Fair-minded - Candid - Friendly - Innovative - Intelligent - Modern Optimistic - Original - Outgoing - Peaceful - Practical - Calm - Realistic - Responsive - Reserved - Safe - Safe - Sensitive - Serene - Sociable - Technological - Reliable - Restless - VivaciousMention brands that inspire you (either from your product category or from another category)Include brands that have an aesthetic that you would like to have for your brand. Please clarify in each case what you like or dislike.How do you prefer your brand? ModernNeutral between Modern and ClassicClassic ModernModern Logo TypeNeutral between Modern and ClassicLogo Type Neutral between Modern and ClassicClassicClassic Logo Type How do you prefer your brand? MatureNeutral between Mature and YouthJuvenil MatureMature Logo TypeNeutral between Mature and YouthLogo Type Neutral between Mature and JuvenileJuvenilYouth Logo Type How do you prefer your brand? FeminineNeutral between Female and MaleMasculine FeminineLogo Type FemaleNeutral between Female and MaleLogo Type Neutral between Female and MaleMasculineLogo Type Male JuguetónNeutral entre Juguetón y SofisticadoSophisticated JuguetónLogo Type PlayfulNeutral entre Juguetón y SofisticadoLogo Type Neutral between Playful and SophisticatedSophisticatedSophisticated Logo Type EconomicNeutral between Economical and LuxuriousLuxurious EconomicEconomic Logo TypeNeutral between Economical and LuxuriousLogo Type Neutral between Economy and LuxuryLuxuriousLogo Type Luxurious GeometricNeutral between Geometric and OrganicOrganic GeometricGeometric Logo TypeNeutral between Geometric and OrganicLogo Type Neutral between Geometric and OrganicOrganicOrganic Logo Type AbstractNeutral between Abstract and LiteralLiteral AbstractAbstract Logo TypeNeutral between Abstract and LiteralLogo Type Neutral between Abstract and LiteralLiteralLogo Type Literal Brand AuditWhat elements do you want to include in your audit?PrintedEnvironmentalCompetitorsOnly applies to existing businesses.Print audit: Quantify all printed materials, such as: publicity material, office supplies and forms. (complete list) Environmental Audit: Qualitative and quantitative survey of the environmental conditions of the main facilities and branches, collecting the following items: Interior and exterior signs. Indoor and outdoor signs. Colors, materials and finishes. Merchandising material, walls, floors, counters, graphic panels. Background music and smells. (Does not include offices outside of Santiago). We will audit the main businesses that participate in the category where your brand competes, to collect the greatest amount of information that allows to have a deep knowledge of the competition in the following areas: Brand strategy (inferred) Trademark signs such as, Logo, Type of brand, colors, fonts. Advertising. System of brochures of products and services. Graphics in contact points. Strategy and PlatformWhat pillars of the brand do you want us to delve into in a virtual session?Who am I as a brandMy ideal clientMy brand personalityMy CompetitorsColor PsychologyFontsEmotions MapVisual Identity DesignWhat elements will be part of your corporate identity according to the needs of your brand in its points of contact? ONLY CHOOSE WHAT YOU REALLY NEED, EACH DELIVERY INFLUENCES THE ECONOMIC PROPOSAL.Identity LogoBusiness cardStamped SheetStamped Sheet in Word FormatEnvelope No. 10Corporate SealCorporate FolderEmail SignatureInvoiceSocial Media Template (Square)Instagram Stories TemplateCorporate UniformAdvert for Print MediaAd for Social NetworksAdvert for WhatsappVehicle LabelingPromotional ItemsPowerpoint TemplateWallpaperMousepadCapsPencilsKeychainsEmployee / Visitor IDSignsStickersBrand Identity ManualBrochure or CatalogOthersWe will include these designs in the deliverables. Does not include printing.ONLY CHOOSE WHAT YOU REALLY NEED, EACH DELIVERY INFLUENCES THE ECONOMIC PROPOSAL.What other designs do you need?Name to be used in the logoExactly as you would like it to appear in the design, for example Solusync or Solusync, SRL.Do you want to add a tagline, slogan, tagline, slogan or descriptive?Logo Type: Which of these logo types do you prefer? It does not mean that this will be the proposal *Text & SymbolSymbolTextInitialsIllustrationEmblemChoose up to 3Do you have a color preference? What color do you imagine your brand to be?All brands have a color that represents them and, in many cases, when naming a brand, its color is the first memory that comes to mind.Do you have a file, image, drawing, document or anything else that is useful for graphic designers? Drag & Drop Files, Choose Files to Upload For example, your current logo. Accepted file types: ai, eps, pdf, jpg, png, gif.How many people will business cards be designed for?Contents of each Business CardCopy and Paste this information into the box and fill it in for each business card: - Full Name: - Title or Position in the Company: - Email: - Office Phone / Cell Phone: - Address: - RNC: - URL: (website) - Full Name: What is the name of the person for whom this business card is intended? Exactly as you want it to appear on your card. - Title or Position in the Company: Exactly as you want it to appear on your business card. Example: President, CEO, Manager, among others. - Email: Exactly as you want it to appear on your business card. - Address: Exactly as you want it to appear on your business card.It looks very informal and unprofessional that the business card has an email @ hotmail.com or @ gmail.com. In case your email is like this, would you like our corporate email service?Yes, please quote me.No thanks. I am aware that it looks unprofessional, but I will leave it like that.Which positions require uniforms / textiles for embroidery or screen printing purposes?Executive StaffAdministrative / OfficeMaintenanceServiceDriversOnly select those that really apply to the company's organizational structure.What uniform pieces do executive staff need?ShirtPoloshirtsTshirtsCapShoesApronButtonsOnly select those that really apply to the company's organizational structure.What uniform pieces do office clerical staff need?ShirtPoloshirtsTshirtsCapShoesApronButtonsOnly select those that really apply to the company's organizational structure.What uniform parts do maintenance personnel need?ShirtPoloshirtsTshirtsCapShoesApronButtonsOnly select those that really apply to the company's organizational structure.What uniform parts do service personnel need?ShirtPoloshirtsTshirtsCapShoesApronButtonsOnly select those that really apply to the company's organizational structure.What uniform parts do transportation personnel (drivers) need?ShirtPoloshirtsTshirtsCapShoesApronButtonsOnly select those that really apply to the company's organizational structure.The ID is to identify whom?Employee IDVisitor IDIs there any information that the IDs should carry other than Name, Position, General Company Information?For example, if they need a specific barcode. What are the components of your Vehicle System for Signage?Van / VanCarriagesSUV / JeepetasTrucksTrucksSpecify Make and Model of your Vehicle SystemExample: Truck Make: Daihatsu Model: V116L-HYWhat signage do you need us to design?FacadePedestrianVehicularInternsExternalRestrictionLocalizationIlluminatedOthersFor example: design of signs to identify offices by department, pedestrian, vehicular, internal, external, restriction, location or restriction signs. PedestrianVehicularInternalInternalExternalRestrictionLightingLighting Other Write down all the signs you needExample: Authorized Personnel Only / Exhaust / Restrooms / Restrooms / Dressing Room / Raw Material Receiving / Quality Control / Reception / Kitchen / Office / Dispatch Area / Cashier or Billing / File / Warehouse / Emergency Exit / Danger / Do Not Pass / High Voltage / Push / Hale / Administrative Offices. OthersNote that we need you to detail all areas to be identified.Is there anything you would like to add? Are there any special instructions?NextEstimated Total Budget in American Dollars (USD $)$0.00This is an estimate based on the needs of your brand and that you have selected in this brief, it does not mean that it is the final price. We will evaluate according to the brief what the brand really needs. Voucher Type Tax Credit (01)Consumption (02)Informal Provider (11)Special Regime (14)Governmental (15)Applies to Dominican RepublicProject urgency Need immediate availabilityIt would have to start in less than a month.It is not particularly urgent, but I also do not want it to be delayed too long.It's not urgent, I can wait for up to 60 days.It is a longer-term project.We are so passionate about what we do day by day that we give ourselves completely as if your brand were ours. Are you willing and able to invest in growing your business if we can work with you right away?Let's start! I have the financial resources to invest.Let me get organized, but I have access to financial resources to invest.I don't have access to the financial resources to invest.Send
